Let me tell you about the dreadful days when I used to be a huge K-Pop fan from a small town with no knowledge of the existence of crazy hair colors in the Indian market. I used to feel devastated and jealous of the K-Pop stars on my screen. Why? Why do they get to have hair of every color of the rainbow and why was I stuck with the same boring black for 18 years? Of course, what followed was peroxide overload from cheap damaging "imported" dyes and my hair turned brittle and dry in the process of me wanting a whole purple head.
A year went by, and I came across this Instagram ad for Paradyes and my life hasn't been the same ever since. Now I end up bleaching my hair at least once every year just to try out their dyes and I end up maintaining the color for a long time.
Founded by Yushika Jolly, Paradyes is a one-of-its-kind brand in the Indian market that specifically targets audiences that want all kinds of crazy hair and they do it with a passion. Check out their Instagram page to take a look at their consistent efforts towards 100% customer satisfaction.
Why we love it:
First of all, the brand does best at what it claims: to break stereotypes. To all the aunties out there, NO, we are NOT troubled or depressed or taking drugs or being a bad influence. The Indian market prior to this only had a range of black to red hair dyes and that just became the norm. Paradyes revolutionized the Indian market, providing more and more youngsters with every color they need to express themselves. Just because we have an orange head full of hair doesn't mean we are "bigda huwa" anymore.
They have a genuine zeal for educating and guiding youngsters towards a safe, minimal to non-damaging hair coloring experience and provide some of the best advice on their social media pages. From personal experience, I have learnt a lot just by following them.
They are a lifesaver for K-Pop fans and Otakus who have grown up watching vibrant shades of hair on their favorite stars and characters. The need for vibrant hair colors since the start of Hallyu culture was legit.
They do their part for the environment. The dyes come in glass containers with tin caps and bamboo fiber brush, cutting down a lot on waste production per order. Who doesn't love a good hair color that comes without the guilt of damaging the environment?
The colors are semi-permanent and have a conditioning base. They are also Ammonia-free, Paraben-free, PPD-free, and damage-free. So go color those tresses without the worry of losing your follicles.
The product range is turu lob:
As if blessing us with a few vibrant colors wasn't enough, this brand took one step more to provide a huge shade range, limited edition colors, bleach, toning shampoos and conditioners to make our experience a solid 10/10.
Top 5 from Paradyes:
1. Carola Pink
You can never go wrong with Carola Pink. This magenta-pink shade will suit light to slightly dusky skin tones and surely make all heads turn your way.
Hair is to be lightened with bleach to a level 7 before dyeing.
Price (kit) : Rs. 895
Color only: Rs. 795
2. Comrii Purple
This perfect purple shade will surely make you a sight to behold and will give immense shine and vibrance to the locks of every Indian of every skin tone.
Hair is to be lightened with bleach to a level 7 before dyeing.
Price (kit) : Rs. 895
Color only: Rs. 795
3. Crinkle Violet
With just a tad more blue hue, this shade is the perfect ultra-violet you have been looking for. This shade will look absolutely stunning on all skin tones.
Hair is to be lightened with bleach to a level 7 before dyeing.
Price (kit) : Rs. 895
Color only: Rs. 795
4. Rose Gold
Yes, yes yes! That is the best thing about Paradyes. They probably have made the shade you need before you have even realized you need it. This aesthetically pleasing Rose Gold will look breathtaking on light to medium skin tones.
Hair is to be lightened with bleach to a level 8 before dyeing.
Price: (color only): Rs. 895
5. Color Care Conditioner
To give those vibrant locks more life, make sure to try this conditioner from Paradyes. It helps maintain and protect the color as well as nourish your hair to restore its elasticity. The best part: you can mix this with the colours in a 2:1 or 3:1 ratio to achieve pretty pastel shades.
Price: Rs. 495
If Paradyes hasn't made coloring affordable for you already, check out their website to catch some discounts and who knows? Your faith in humanity might just be restored. Catch this amazing brand on Instagram @birdsofparadyes.
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